Google Maps API Premier Follow-Up on Licensing, Pricing

Date April 24, 2008 by: Brendan

In my article reviewing the Google Maps API Premier online seminar, I described the features of the Google Maps API and the differences between the standard and premier versions. I submitted several questions to Google regarding licensing and pricing for the Premier product and recently received a response.

  • Just to clarify, if you are using the Google Maps API behind a firewall for an internal-only application, you must use the Premier version?

To be able to use Google Maps for FREE you must agree to the Google Maps Terms of Use and the Google Maps API terms of Use which can be found here at:- http://www.google.com/apis/maps/terms.html

These basically state that the map section on your website must be free to the public to use, that you are not using the maps internally within your organization, that you are not charging the customer for this service ( i.e. no subscription models).

  • What is the difference between the Maps API Premier and Enterprise license?

There are two types of Enterprise Maps licenses, depending on how you are using the maps: Maps API Premier for public facing websites Maps API Enterprise for deployments inside the firewall.

Maps API Premier (page view model)

The Google Maps API Premier License is designed for external website implementations. The Maps API Premier license is based on the number of page views that you will generate using Google Maps in a contractual year.

Maps API Enterprise (user and/or asset model)

The Google Maps API Enterprise License is deigned for certain “core” implementations of maps that are behind the firewall. The Maps API Enterprise License is based on the number of users that you will have accessing the map, and/or the number of assets that you have under management.

  • What is the cost for the Maps API Premier and Enterprise licenses?

Maps API Premier (page view model)

Here is the cost structure:

- $10,000 for 2 million page views
- $40,000 for 10 million page views
- $100,000 for 30 million page views
- $250,000 for unlimited page views

These licenses are annual, and can be upgraded should you exceed the limit

Maps API Enterprise (user and/or asset model)

We are still finalising our market pricing, but here are some indicative costs:

- USD $24 per user/per year
- USD $24 per asset/per year

Note: There is a minimum charge of $10,000 which entitles you to your first 100 users or assets These licenses are annual, and can be upgraded should you exceed the limit

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12 Responses to “Google Maps API Premier Follow-Up on Licensing, Pricing”

  1. xavier said:

    - USD $24 per user/per year
    - USD $24 per asset/per year

    Note: There is a minimum charge of $10,000 which entitles you to your first 100 users or assets These licenses are annual, and can be upgraded should you exceed the limit

    I do not understand :
    - first 100 assets : 100 x $24 = $2,400 not $10,000

    So does it mean that for 200 assets price is : $10,000 + 100x$24 = $12′400 ?

  2. Brendan said:

    @xavier: I would agree with your calculation for a 200 user license. The first 100 users are covered under the $10,000 license fee, making a 200 user license $12,400.

  3. Vin said:

    ———————————————
    - $10,000 for 2 million page views
    - $40,000 for 10 million page views
    - $100,000 for 30 million page views
    - $250,000 for unlimited page views
    ———————————————
    Does it mean a limitation of 2 Million Page Views “Per Day” Per Annum
    (or)
    just 2 Million Page Views Per Annum?

    Reason for this question is –> its about 0.5 million page views per day for using the Free API… and incase of commercial version, chances are that they may charge for the same (with capping on a daily basis, charged per annum) and hence this confusion.

    Would appreciate if you can clarify on this.

  4. Brendan said:

    Here is Google’s clarification on the page views:

    The Google Maps API Premier License is designed for external website implementations The Maps API Premier license is based on the number of page views that you will generate using Google Maps in a contractual year.

    This is for the Premier license. The Enterprise version is based on the number of assets (seats, servers, etc.) instead of page views.

  5. Todd said:

    I think you need to lower the initial price threshold. It’s a steep entry point for a small startup. The Goggle Mini is only $3K which is a great deal to your map pricing. $2K for 300,000 transactions is much more palatable and you stratify it from there, e.g., $5K for 600,000 transactions, etc. Whoever created this pricing model has never worked at a startup before. Your competitors like Microsoft and Pushpin have less costlier entry points than you for basically the same functionality.

  6. Brendan said:

    @Todd Just for the record… I do not work for Google and have nothing to do with their pricing structures or product offerings.

  7. Miguel said:

    How is the paying done? Do you have to pay upfront, monthly or anually?

  8. Lucas Eskopinski said:

    Hi,

    I have a doubt that maybe you know:

    1) What are the differences between users and assets? I can’t understand “number of assets being tracked”.

    2) Google Maps with firewall, how would it work?

    Thanks.

    Lucas Vargas Eskopinski.

  9. rajeev saraf said:

    what is a “page view” and how is it different from transaction/click? How can a user know how many page views he has used

  10. Arno Nyhm said:

    why is there not a pricing model like the amazon aws: pay only what you use and no montly fee

  11. More said:

    Any news about new pricing or something cheaper for small businesses?
    I have been using gmaps with my gps devices from my company quite long, still working..
    how do google will notice im not using primer?

  12. Arno Nyhm said:

    this licence is not usable if you have a small intranet application with 20-30 users and only some hits to the maps …

    now the only solution is to use openstreetmap…

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